TOP 5 SKIN CARE PRODUCTS
The Global Beauty Business is one of the fastest growing businesses of our time with about 85-90% of women as consumers.
The top 5 beauty brands are brands that have carved a niche for themselves and have maintained their relevance.This rating is according to Forbes.
The product portfolios include : MakeUp, Skincare, hair care and Bath products.
No1 is olay previously known as “oil of olay”, is an American skin care line. It’s one of Procter & Gamble’s multi-billion dollar brands
Based in: US
2012 Brand Value: $11.8 billion
Change in value: 6%
Last year’s rank : No1
No2 is Avon products Inc known as Avon, Founded by David H. McConnel in 1886 is a direct selling company in beauty, household, and personal care Categories.
Based in: US
2012 Brand value : $7.9 billion
2011 Brand value : $10.2 billion
Change in value :-22%
No3 is L’Oreal S.A a French Cosmetics company headquartered in clichy, Hauts-de-seine with a registered office in Paris.
Based in: France
2012 Brand value: $7.7 billion
2011 Brand value : $7.6 billion
Change in value : 1%
Last year’s rank : No4
No4 is Neutrogena an American brand of skin care, hair care and cosmetics, headquartered in Los Angeles, California .Neutrogena products are distributed in more than 70 countries.
2012 Brand value :$6.2 billion
2011 Brand value :$6.4 billion
Change in value :-2%
No5 is Nivea a German personal care brand that specializes in body-care. It is owned by The Hamburg-based company Belersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Belersdorf in 1890, it was sold to Oscar Troplowitz.
Based in : Germany
2012 Brand value :$5.6 billion
2011 Brand value : $6.6 Billion
Change in value :-15%
Last year’s rank : No5
Turns out most of these top skin care product companies manufacture “Anti-Aging skincare products ” Which implies, that the most sort out products are those to enhance youthful skin & slow down aging.
Have you used any of theses skin care products before ? Do you think they are worthy to be Top 5 in the world? leave your comment in the comment box below. Thanks